The Levi’s logo is two horses strapped to a pair of jeans, unable to rip them apart. Photo by Brad Lanphear for Gear Patrol So now, as an homage to the company’s legacy, all Levi’s fits are denoted by ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.

“There’s also a whole lot of people that used to wear a 501, and they love their 501s,” Levi’s Chief Digital Officer Jason Gowans said of the company’s classic straight-leg jeans.