This year’s Super Bowl halftime show was hardly a fashion extravaganza, with headliner Kendrick Lamar keeping things simple in a backwards cap and motorbike-style varsity jacket, which he kept on throughout. And without the costume-change roulette we’ve come to expect of halftime shows, the internet fixated on one item in particular: his jeans.

In its framing, narrative approach, and density, Kendrick Lamar’s Super Bowl was unlike any that have come before it.

Kendrick Lamar's Super Bowl LIX halftime show at Caesars Superdome on Sunday was a memorable one. Lamar's performance featured an introduction from