A new data infrastructure helped Levi’s crunch the numbers on how everyone—not just the TikTok set—might want to go looser ...

If there's one thing all chic people know, it's that Levi's are the best jeans—period ... wearing a casual-cool ensemble featuring ripped, vintage Levi's, a leather barn coat, white socks ...

In the beginning, there was one: the 501. Over the past century and a half, Levi’s jeans have become a favorite of miners, laborers, rock stars, fashion designers and practically everyone in-between.