Marketing Interactive12d
Why IKEA is going viral despite being a decade late to the Harlem Shake
IKEA is going old school, bringing back trends from a decade ago as it revamps its loyalty programme, IKEA Family. While the ...
Creative Review8y
Ikea goes for epic emotion in new ad campaign
The D&AD President and Kin co-founder explains why the creative industries need to pay more attention to mid-career creatives, plus why brands should still embrace social impact ...
Forbes11mon
Ikea’s Future-Proofing Strategy Depends On Understanding Consumers’ Emotional Needs
Pam Danziger reports on retail, focused on the luxury consumer market. Ikea celebrated its 80th anniversary last year, having grown to be the world’s largest furniture retailer, with a reported ...
Hosted on MSN1mon
This Simple Trick Turns a Basic IKEA Sofa into a Skirted Style Icon in Seconds — It's So Easy to Copy
"A rollercoaster of emotions ensued, because I found some awesome IKEA sofa cover options, but the only problem was that the velvet skirted sofa covers I was interested in were really pricey ...