Google and Apple are the first companies investigated for potential Strategic Market Status under the new U.K. Digital Markets, Competition and Consumers Act.
Google-owned Youtube, for example ... According to the Advertising Association/Warc the UK advertising market was worth £36.6bn in 2023 with national and regional newsbrands and magazines ...
"Millions of people and businesses rely on Google's search and advertising services - with 90% of searches happening on their platform and more than 200,000 UK businesses advertising there," CMA ...