Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

There was a lot more to think about in 2024 than the simple math of revenue and profit growth. Click here for more on ...

Alphabet's stock shows strong growth potential with gains in Search, AI, and Cloud, outperforming benchmarks and offering ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

GE Aerospace 's razor-and-blades business model. Then, Motley Fool analyst Seth Jayson joins the podcast to walk through why ...

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.