Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

Alphabet's stock shows strong growth potential with gains in Search, AI, and Cloud, outperforming benchmarks and offering ...

There was a lot more to think about in 2024 than the simple math of revenue and profit growth. Click here for more on ...

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago.

By embedding AI-generated summaries directly into search results, search engines offer concise, context-rich answers without the need to click through to external sites. This development introduces a ...

Perplexity Assistant is now available on Android for free, offering AI agent features and multimodal capabilities.

Explore the implications of the US v. Google antitrust case and its impact on tech industry regulation and competition laws.

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...