Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative updates, and improved retail features.

There was a lot more to think about in 2024 than the simple math of revenue and profit growth. Click here for more on ...

Now, Google makes thousands of changes every year. Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic ...

By embedding AI-generated summaries directly into search results, search engines offer concise, context-rich answers without the need to click through to external sites. This development introduces a ...

It feels like every major tech company is totally convinced that AI is the future. And for all I know, they may be right. But ...