Havas Middle East's David Do Rosario explores the future of Google Search in light of evolving consumer behaviour and the ...

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ...

Improve your SEO strategy with SERP analysis. Deconstruct the pages that rank, their search intent, and consider the ...

Google is introducing significant updates to its Demand Gen campaigns, enhancing targeting capabilities, creative flexibility ...

Apple spent most of the last five months pushing the new iPhones as “made for Apple Intelligence.” While CEO Tim Cook said ...

Apple wants to ensure it has a voice in the remedies trial for the Justice Department’s search monopolization case against ...

We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Apple wants to influence the Justice Department’s case against Google over monopolization in search. The company seeks involvement.

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or ...