PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or ...

Havas Middle East's David Do Rosario explores the future of Google Search in light of evolving consumer behaviour and the ...

We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site ...

Apple wants to ensure it has a voice in the remedies trial for the Justice Department’s search monopolization case against ...

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Demand Gen delivers 58% higher ROAS than Video Action Campaigns, according to Nielsen. One case study: Global clothing and and homeware retailer, Marks & Spencer exceeded forecasted ROAS by 186% with ...

Apple wants to influence the Justice Department’s case against Google over monopolization in search. The company seeks involvement.

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ...