Google organic and paid CTRs hit new lows: Report
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Marketing12 天
Google Paid Search Trends: 1Q17
The proportion of clicks on Google AdWords units originating from mobile phones increased significantly in the first quarter of 2017 (1Q17) compared with the first quarter of 2016, according to recent ...
Marketing Week7 天
Paid search addiction is killing your brand health
Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...
When Google Altered Its Ad Rules, Charities Paid the Price
After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned.
Exchange 4 Media8 天
Is organic advertising the answer to costly paid search?
As per industry observers, financial services, healthcare, and enterprise technology sectors are leading the transition ...
Google Bows to Trump’s Demand on ‘Gulf of America’ Maps Change
The search giant has also given $1 million to Trump’s inauguration committee, paid pilgrimage to Mar-a-Lago, and rolled back ...
Digital information world3 天
Fewer People Clicking on Google Search Results Because of AI Summaries
SeerInteractive conducted a study and found that paid and organic search results on Google are being impacted by AI Overviews and that AI Overviews are impacting click-through of Google searches a lot ...
How AI makes paid search audits faster and better
Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better ...