According to MarketWatch, Taylor Swift added $366,753,290 (£296,070,822) in total equivalent brand value to the NFL between 24th September 2023 (the first time Taylor showed up to a game) to 28th ...

The NFL season will culminate on February ... became a local legend before retiring from football in 2024. The former Eagle edges Swift for more screen time at -120 to the hitmaker's +120 underdog ...