The New Zealand government launched “Everyone must go!” campaign on Sunday focusing on Australian citizens to visit New Zealand. The said campaign would run on radio and social media in Australia from ...

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A New Zealand government tourism campaign titled “Everyone Must Go” is drawing derision and mockery from residents who have criticized it as tone-deaf, especially at a time when New Zealanders ...

Editor’s note: Sign up for Unlocking the World, CNN Travel’s weekly newsletter. Get news about destinations, plus the latest in aviation, food and drink, and where to stay. New Zealand’s new ...

Government announced $500,000 spend yesterday for an ad campaign targeting Australians during the 'shoulder season' Labour and the Greens say there should be more spending on tourism infrastructure ...

As a whole group, we're not getting the results and that takes away some confidence. Time for everyone to go away, have a change of scene, work hard.