Attention-grabbing campaigns might bring customers in, but it’s the experience that keeps them loyal. Retailers need to ...

About the interviewee Melissa Fellner is a global consumer marketing director, respiratory biologics, at AstraZeneca. She has more than 20 years of US and global experience in the areas of ...

A good customer experience could be a determining factor ... but pharma remained more structured in the old-school sales and marketing of promotional and medical siloes. Things were less connected ...

Is yours a business that's seriously struggling to retain customers? Good news: Building (and maintaining) the right ...

AI-driven customer experience strategies are helping automotive brands deliver more connected, seamless, and personalised ...

Mark Stackpoole, CEO of GTS, added, “By integrating truCX’s cutting-edge technology into our offerings, our sales partners will be better equipped to exceed customer expectations and secure ...

tailored customer experience is paramount. Effective personalization hinges on leveraging comprehensive customer data to address individual needs across the extended journey. The authors highlight ...