Colgate has said its toothpaste, sold under brands such as Colgate Total and Colgate Optic White, holds roughly one-third of the U.S. market. Sutula said the company's plans to decrease the ...

$6.00, Amazon Why we love it: You can't possibly go wrong with Crest, especially when it's a tube of the toothpaste titan's Pro-Health Advanced ... key maintenance, Colgate's Total Whitening ...

[Photo: Timothy Aeppel/Reuters, File Photo] Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children ...

Crest, Colgate Lawsuits Target Fluoride in Kids' Toothpaste, Mouth Rinse By Jonathan Stempel (Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits ...

Procter & Gamble, Colgate, Perrigo and Sanofi did not immediately ... "These lawsuits are not about whether fluoride toothpaste should be available to those who want it," Michael Connett, a ...