Circana point-of-sale assets, and industry expertise to provide comprehensive insights into the B2B technology market. Circana is a leading advisor on the complexity of consumer behavior.

Circana point-of-sale assets, and industry expertise to provide comprehensive insights into the B2B technology market. About Circana Circana is a leading advisor on the complexity of consumer ...

Circana has published its December 2024 US recap, revealing Call of Duty: Black Ops 6 finished the year as the best-selling premium game of both the month and, indeed, the whole of 2024.

Video game hardware sales were down 25% year-over-year at the end of 2024, according to industry-tracking firm Circana. Video game content spending in general was up compared with the previous ...

Circana’s latest Consumer Outlook Report reveals that while inflation has stabilized ... “For example, I love eating cheese, but it’s kind of got to the point where I can’t be buying high-end ...

US sales analysis group Circana has released its gaming industry sales data for 2024 as a whole, and you'll never guess which of the year's biggest releases topped the charts. As ever, this data comes ...

Fielding customer-satisfaction surveys is not enough. To better serve their customer base and more effectively acquire new customers, organizations need to delve into the details of individual ...

By employing its superior benchmarking capabilities and aligning to retailer point-of-sale (POS) data, which includes 90% census POS data, Circana delivers a gold-standard dataset that reflects ...

By employing its superior benchmarking capabilities and aligning to retailer point-of-sale (POS) data, which includes 90% census POS data, Circana delivers a gold-standard dataset that reflects the ...