Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to?

Kyle Olsen is the former points and miles reporter at TPG. He specializes in maximizing points and miles, elite status and credit cards so readers travel more comfortably and at a lower cost.

February 12, 2025 • Russell Vought, head of Trump's Office of Budget and Management, believes the president has the power to completely dismantle any aspect of the federal government he chooses ...

Rachel Craft is an associate points & miles writer at TPG. She's excited about introducing more people to the world of points & miles and helping fellow travel newbies make the most of their points.

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New data from Chicago-based market research firm Circana OmniMarket Integrated Fresh said sales from the latest 52 weeks ending Dec. 1, 2024, reflected today’s diverse consumer purchasing habits.

“It’s extremely important to be as prescriptive as possible with the data, and almost bring in different stakeholders at every point so that you have multiple sets of eyes evaluating ... and then you ...

All Free PlayStation Plus Content On The PlayStation Store – Including free DLC, free avatars, free themes and much more.

The Cricket Points Table holds great significance in the realm of cricket as it provides a detailed ranking system to evaluate the performance of teams in different formats. It serves as a crucial ...

Foot traffic at U.S. restaurants has grown the most since 2019 for morning meals, 2019, according to market research firm Circana. Pre-lunchtime hours accounted for 21% of total restaurant visits ...