National Plan for a Vacation Day by trumpeting its newest guide. Actor John Stamos is on the bright-of-vibe, bright-of-light ...

San Francisco Travel also got funding support from Visit California for its advertising campaign to reverse its sluggish tourism recovery. Competition for tourism is heating up, said Burke.

Visit California, a nonprofit tourism group, moved from brand communications to targeting consumer passion points in a bid to boost visitor numbers to the Golden State. California is a big place with ...