The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.

To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

Last summer, Cadbury fans were teased with a collaboration between the chocolate giant and the ‘best ever’ biscuit brand. Mondelēz International, which owns Cadbury, as well as Milka ...

CADBURY has confirmed a new chocolate bar featuring an iconic biscuit is coming to shops within weeks. Chocoholics were delighted to hear over the summer that the iconic treat maker was pairing up ...

The Cadbury factory in Claremont, a suburb of Glenorchy in Tasmania, is part of a residential development modelled after the specially-created town of Bourneville in England. Factories in Victorian ...

Another cocoa harvest in West Africa has come up short, leading to the worst deficit in decades. That means higher prices for ...

Terry’s Chocolate, famed for its iconic Chocolate Orange Ball (which we all love at Christmas time), has kicked off a ...

Shoppers have discovered a dupe of a discontinued Cadbury chocolate being sold at Aldi. Cadbury is responsible for a range of popular chocolates including Boost, Crunchie, the classic Dairy Milk ...