As a result of this strategic brand realignment, Cavco will record a non-cash charge in the fourth quarter of fiscal 2025, ...

The Procter & Gamble Company PG, alias P&G, continues to assert its global market leadership by leveraging its strong brand portfolio to drive organic sales growth. As a leading provider of everyday ...

The collaboration aims to strengthen New Era Machines' brand positioning, aligning it with its vision of innovation, ...

Mainland China is the world's largest auto market, nearly as large as the US and European markets combined. Global automakers ...

Chief Marketing and Commercial Officer Julie Haddon explains how the league is breaking barriers with brand deals like one with E.l.f. Cosmetics.

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

The company has begun making huge changes over the last year as part of its growth strategy to reverse continuous sales ...

You need to roll out a new brand identity to your team. How do you ensure everyone is on board? You're rebranding your company. How do you balance brand heritage with modern market trends?

This move will see the retirement of the Safeco Insurance brand, which has been part of the company since its acquisition in ...

Building on this momentum, the company is proud to announce that it is unifying its extensive manufacturing brand lineup under the Cavco name, strengthening its national brand identity and ...