Five years after the pandemic, the world has settled into its new normal. But ‘normal’ itself is changing faster than ...

In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

As a result of this strategic brand realignment, Cavco will record a non-cash charge in the fourth quarter of fiscal 2025, ...

Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

The Procter & Gamble Company PG, alias P&G, continues to assert its global market leadership by leveraging its strong brand portfolio to drive organic sales growth. As a leading provider of everyday ...

Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...

The media canvas has changed with the emergence of new-age formats such as short-form video. Brands that were used to ...

Niels B. Christiansen, CEO of the LEGO Group, said, "2025 is a big year for our brand in China," pointing to a series of ...

Advertising on IPL allows Google to reach new digital users and can be a proactive step to remind advertisers of its market ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

Chinese brand Honor launched its Alpha Strategy, announcing its envisioned transformation from a smartphone maker to ...