The change takes just a few seconds ... the future but could just as easily by a few car generations away. As if changing color wasn't enough, BMW also revealed a serious bit of technology for ...

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If you look through the annals of history, you'll find a few BMW models that didn't hit the mark in the style department.

BMW plans to zig where other automakers have zagged when it comes to in-car infotainment ... in this direction], and this is a big conceptual change that we are making, was because we were ...

Could BMW, a brand I’ve been attached to for ... The message that the X Flow technology sends is “let’s build a car that can change color, never mind that it isn’t competitive against ...