Experts say the US brand will be facing an uphill battle as it tries to crack the Australian fast-food market. The new shop marks the return of Wendy’s after its Australian stores were shut 40 ...

Wendy’s says the chicken offerings have been tailored to the Australian market. The fast-food giant is betting Australians want Wendy’s trademark desserts. Wendy’s markets itself as ...

Re-entering the Australian fast-food market after a 40-year absence is no small feat. Wendy’s must navigate a landscape dominated by well-entrenched brands while convincing consumers to try ...