A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.

Tennis Australia has turned to animation to illustrate its YouTube feed of this year’s Australian Open. Instead of the live coverage of Novak Djokovic, Carlos Alcaraz and Coco Gauff seen by ...

all synced with the cartoon images. Tennis Australia has funded several startups through its venture capital fund as it looks to push into the technology space, including a failed flirtation with ...

While the best players in the world have descended upon Melbourne for the major, their 'cartoon characters' have ... describing the action. Tennis Australia said the reasoning behind the unique ...

Why am I watching cartoon characters? Tennis Australia told BBC Sport the aim is to "captivate a new generation of tennis fans, making the sport more accessible and engaging, particularly for kids ...