Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

You can apply your primer as high as your brow bone. Eye primer offers you additional benefits beyond just the extra adhesion ...

To protect your eye health and support your vision, these are 10 simple things you can do every day for your eyes.

The E.l.f. No Budge Shadow Sticks are simple to use and hard to mess up, and somehow they're just $5 each. These creamy eye shadow sticks can be used alone or layered and can be applied as shadow or ...

Let's be real — applying eye makeup can feel totally intimidating if you don't have a ton of skill or experience. From winged eyeliner to smoky eye shadow, there are so many gorgeous makeup techniques ...