A Booking.com Super Bowl promotion seems to take some inspiration from the celebrity-heavy Airbnb Icons campaign.

The Relax/Spacship commercial takes a similar approach. Vrbo has offered several ads in recent years that take jabs at Airbnb. A 2023 ad painted a contrast between Vrbo's whole homes (now called ...

The update comes a week after US television show Saturday Night Live parodied an Airbnb advert that poked fun at hosts' interior designs and also included a security camera inside one of the bedrooms.