For example, your target consumer may respond better to an emotional headline telling them they can “Save time today,” or they might respond better to a benefit-oriented statement like “Our solutions ...

This content is then compiled in a hashtag challenge page. TikTok has reported an 8.5% engagement rate for this ad format, making it a popular choice among advertisers. Kung Fu Tea’s Boba Challenge is ...

The Supreme Court on Tuesday (January 21, 2025) suggested the appointment of ad-hoc judges in high courts to deal with the huge pendency of criminal appeals. A special bench comprising Chief ...

After the search giant welcomed more ads from small rivals like Ask.com, Google ad costs for some nonprofits ballooned. By Nico Grant Nico Grant reports on Google and its related companies from ...

Civic Plaza in Downtown Albuquerque was chock-full of people concerned about various issues, including President-elect Donald Trump’s return to the White House. Some people held signs that said ...

A group of 18 former European heads of state have called on the European Commission to break up Google’s highly lucrative advertising-technology business, claiming it erodes Europe’s media ...

On December 14, Jonah died by suicide. His last journal entry read, "Tell my story," with bullet points explaining his depression symptoms and experiences. Local 12 asked his parents which bullet ...

"Auditors should use professional judgment in determining the nature, timing and extent of the testing of journal entries," recommends the publication. The publication also includes some good ...

Insurance company State Farm has abandoned its plan to run a commercial in the coming Super Bowl, saying its focus is on supporting Los Angeles residents as wildfires there continue burning. “We ...