The platform is full of ASMR-inspired covers, or whisper tributes, of her music. There's a reason Billie's a favorite of the ASMR crowd. Her music uses key principles of ASMR to redefine the sound ...

But ASMR is no longer seen as a strange occurrence, found only after falling into a YouTube rabbit hole during a late-night scroll; the method is now being used in both music and marketing.

If stimuli like these have ever left you feeling euphoric, you might be prone to ASMR, and research shows that your personality might have something to do with it. Autonomous sensory meridian ...