Soft-launched on the new Wildcat Electra EV concept car, Buick details its style ... global vice president, Buick and GMC. "Buick's new logo, use of the Electra naming series and a new design ...

Known as the tri-shield logo, periodic updates over the years ... In a time when car buyers are looking for more bold, expressive designs, Buick’s cars often feel a little too traditional.