Elon Musk's artificial intelligence startup xAI has introduced Grok-3, the latest iteration of its chatbot, as it looks to compete with Chinese AI firm DeepSeek, Microsoft-backed OpenAI, and Alphabet's Google.

Elon Musk’s AI startup has launched its newest model with some grand claims — including that it can outperform leading models from the U.S. and China.

After its global debut and rapid surge in popularity, China’s DeepSeek AI chatbot has faced critical scrutiny and restrictions from several countries. South Korea, for example, has banned new downloads of the app through both Apple’s App Store and Google Play due to concerns about compliance with personal data protection laws.

DeepSeek, a Chinese artificial intelligence startup, has temporarily paused downloads of its chatbot apps in South Korea while it works with local authorities to address privacy concerns, according to

Regulators said they would suspend the app until they could be sure it complied with the country’s data protection laws.