Zappos is attempting to fuse its customer service-centric mantra and out-of-the-box culture with the #ImNotABox campaign, which includes a two-minute short film viewable on social media as well as a ...

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The mobile banner ads encourage consumers check out the company’s new products. “The Zappos campaign allows the consumer to customize the shoes or items they are viewing which allows for a ...

If the shoe fits One of the main goals of Zappos.com’s mobile campaign was to leverage the retailer’s already existent content and make it more engaging for consumers. “We wanted to make ...

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