Android Authority's survey shows a clear discrepancy between Google's claims about unskippable ads on YouTube and what users ...

YouTube has become a bit of a joke when it comes to being an advertising platform. Several years ago, the company fell out of ...

YouTube’s AdBlitz, now in its 19th year, provides a central hub for all the Super Bowl promotions, so that people can check out the creative approaches that top brands are taking to their campaigns.

Google is once again directly targeting TV advertising budgets by saying YouTube ads generate a better return on investment than TV commercials most of the time. The company conducted a meta ...

Ads are a part of life now, and they permeate our internet experience. This is especially true for people who use YouTube for ...

But if you’re willing to put a bit of effort in you can stop a large chunk of YouTube ads from making it to your own computers and smartphones. [Eric] is setting up this adblocking system on his ...

But when I defended Google’s stance on YouTube ad blockers in the past ... Outside of work, you’ll catch him streaming new movies and TV shows, or training to run his next marathon.

Google says YouTube TV won’t hike prices, despite what the Verizon ad said. The ad promoted YouTube TV for $82.99/month, which caused some confusion. People thought YouTube TV was going to hike ...

Google is getting sick and tired of YouTube watchers who use ad blockers, and — no surprise — the company is stepping it up in an effort to extract (reclaim?) even more ad revenue from users.

Unlike search ads with direct conversion paths, YouTube ads often focus on awareness and consideration, leaving teams questioning their true impact. This article breaks down the most important ...