The original Yeti, which the brothers called the Roughneck, was boxy and utilitarian. The sharp corners were no fun to bang a knee on. Some of the coolers had a puzzling red stain on the bottom.

Yeti Coolers was started by two brothers, Roy and Ryan Seiders, in 2006. The fishing enthusiasts were dissatisfied with the coolers on the market at the time, which could not keep up with their ...

Why are YETI coolers so expensive? There are two pretty simple answers: technology and marketing. The Austin, Texas-based company was founded by the Seiders brothers: two avid outdoorsmen who felt ...

The Utah Hockey Club is moving on from a nickname many believed would eventually become its permanent moniker, the Utah Yeti.