Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Dan joins the BGR team as the Android Editor, covering all things relating to Google ...

A recent Microsoft Advertising meeting from CES 2025 gives clues on what's next for Microsoft, and it could be free game access in exchange for ads.

“And so we said, ‘Let’s take that joy of gaming everywhere.’ And that’s why, even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it’s about being ...

Microsoft’s cloud and AI businesses are doing pretty well — and their impact is being felt across the company. In its Q2 2025 ...

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