Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is already a meme online. This week, Microsoft launched a new advertising ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside of traditional consoles, including smart TVs, phones, and PCs.

Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to ...

Microsoft’s cloud and AI businesses are doing pretty well — and their impact is being felt across the company. In its Q2 2025 ...

A recent Microsoft Advertising meeting from CES 2025 gives clues on what's next for Microsoft, and it could be free game access in exchange for ads.

5 / 10 One of the best examples of a video game company doing more than just advertising its latest thing to buy occurred when Microsoft made an ad for the Xbox Adaptive Controller that showed ...

Microsoft is also working on a plan to place ads inside free-to-play Xbox games. Ads are a feature in Microsoft's pending $68.7 billion deal to acquire "Call of Duty" games publisher Activision.

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Dan joins the BGR team as the Android Editor, covering all things relating to Google ...

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