Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products An effective brand strategy gives you a major edge in increasingly ...

To do this, they need to find ways of keeping people interested in the product for longer, thereby increasing the number of sales. An extension strategy is usually introduced between the maturity ...