This week in branding news, Volvo released its first-ever entirely AI-generated ad, fashion brand Pretty Little Thing ...

A Volvo designer explains the method behind the ... get used to the look of lidar atop vehicles and come to see it as a symbol of a safe car. "We have to embrace this tech that saves lives." ...

Volvo began making cars almost 100 years ago. Its name is from the Latin for roll - it once made ball bearings. The grille logo of a circle and arrow is the symbol for iron: tough. Its cars and ...