There’s no doubt the vibe around the USC Trojans football program has been different since the arrival of general manager Chad Bowden. 2026 recruits have taken ...

Lincoln-Way East (Ill.) four-star quarterback Jonas Williams flipped his commitment from Oregon to the USC Trojans in late February after a strong push from Lin ...

USC women’s basketball superstar JuJu Watkins has a habit of making memorable and historic moments, and she’s continued that ...

USC Trojans superstar JuJu Watkins is one of the biggest stars in college athletics, and her impressive resume of NIL deals ...

No. 12 Ball State men's volleyball fell 3-0 to No. 5 University of Southern California in SimpliFi Arena Friday evening for ...

Advertisement The Athletic spoke with Cohen on Thursday about all facets of USC athletics. Note: This interview was edited for length and clarity. Obviously, revenue sharing is the biggest thing ...

Knowing what he can do at a place like USC was really very intriguing to me. “To learn and grow with him, but also to know: ...

University of South Carolina’s MiLaysia Fulwiley (12) drives to the basket as Texas’ Kyla Oldacre (00) defends during the ...

COLUMBIA — South Carolina athletics earned $31 million from football but still lost money in the 2024 fiscal year. According ...

A lot of the non-conference focus has been on Clemson sweeping the Gamecocks in the only games against a team from a Power ...

One of the most successful years in recent South Carolina athletics history resulted in ... the first time in Shane Beamer’s tenure. Still, USC football profited nearly $31 million.

INDIANAPOLIS – 9-seed Indiana gave everything it had in a tough battled with top-seeded USC in the Big Ten Tournament ...