While brands have traditionally relied on focus groups to launch products, a method that can be expensive and time-consuming, ...

To equip marketers with deep insights into TikTok's community’s evolving wants and needs, the platform issued its annual trend forecast - What's Next 2025 Trend Report. It shows that in 2025, the TikT ...

The report states that two out of three TikTok users appreciate when brands collaborate with multiple creators ...

Having already notched up 700% sales growth on TikTok Shop, Hair Syrup is looking for bigger and better ways to expand its ...

TikTok offers unique growth opportunities for companies and individuals seeking new customers via social media marketing. Its ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.

TikTok’s future in the U.S. remains uncertain, and both creators and brands are bracing for impact. According to CNBC, a ban ...

Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...

In the brand’s third collaboration with Meghan Trainor, the pop star appears as an airplane captain to showcase soft matte ...

President Trump has managed to turn a controversial TikTok ban into a political advantage, framing himself as the savior of the popular video-sharing platform by offering the app a 75-day ...