TikTok ad spend resumes—but brands are hesitant after shutdown
On Thursday, traffic coming from TikTok ads, tracked through e-commerce marketing platform MikMak, reached as high as 16%, ...
Currys’ TikTok videos now deliver better ROI than paid advertising – here’s the strategy
Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its success on social. Currys’ brand boss lifts the lid on the strategy.
Microsoft Eyes TikTok US Deal, Trump Says Acquisition Talks Are Underway
Microsoft Corp (NASDAQ: MSFT) is in talks to acquire ByteDance Ltd-owned TikTok US arm, President Donald Trump said. TikTok ...