True Religion, the Y2K-era jeans brand in the midst of a comeback, has been acquired by private equity firm ACON Investments and its partner SB360 Capital.

ACON Investments, L.L.C. and its affiliates have announced the acquisition of a controlling stake in True Religion, a Gardena-based lifestyle, apparel and accessories brand.

The deal with Acon Investments comes as the denim brand looks to diversify its product offering and expand its reach.

No, they’re not apple bottom jeans. I still remember the day I got my first pair of True Religion jeans. It was my 16th birthday, and my parents took me to the mall to try on a few pairs.

ACON Investments and its affiliates (“ACON”) announced the acquisition of a controlling stake in True Religion, a lifestyle, apparel and accessories brand known for its quality craftsmanship, unique ...