Kobe Bryant’s influence went beyond basketball. He became a cultural icon and a standard that would inspire athletes of all sports with the “Mamba Mentality”—a mindset of relentless ...

Sports, culture and brand building are central ... Jake from State Farm has also become a cultural icon, further bridging the gap between the brand and its audience. Cook noted, “Jake helps ...

In the 1990s, Michael Jordan further bridged the sports and cultural icon gap, with Air Jordans transforming sneakers into coveted fashion statements. More recently, the connection has expanded ...