Eye makeup isn't one-size-fits-all, especially considering the different eye shapes out there. For example, how you do a cat eye on almond-shaped eyes will differ from how you do it on hooded eyes.

A good eye-shadow palette is essential for highlighting and defining your eyes, whether you prefer a laid-back wash of color over your lids or you’re experimenting with head-turning cut creases.

The makeup pro explains how to choose and apply the right products. Tackling under-eye darkness and wrinkles “is truly one of the most daunting tasks,” Geller admits. When it comes to makeup ...