Interestingly, Serena Williams’ gear has always been designed with precision and expertise. While the legend finds a deeply rooted connection with the world-renowned brand Nike, her footwear ...

The first collection from the Serena Williams Design Crew will be available to shop at Nike from September 1. You’re now subscribed to all our newsletters. You can manage your subscriptions at ...

The latest Serena Williams Design Crew capsule collection with Nike takes style notes from baseball, Los Angeles architecture ...

Serena Williams will return to the US Open in Virgil Abloh x Nike. Serena Williams’ fashion sense on the tennis court goes unrivalled. From her Black Panther-style ‘catsuit’ at the French ...

Serena Williams got absolutely giddy trying on the newest Nike innovation, the HyperAdapt 1.0. The shoe is auto-lacing, and makes a motorized sound as it tightens the laces for you. "Oh my god ...

The tennis champion debuts Will Perform, a range of topical pain-relief and muscle-care products designed for both superstar athletes as well as everyday aches and pains. Serena Williams: ‘I ...