If any one moment stole the show during Kendrick Lamar’s standout halftime performance during Super Bowl LIX, it was the blink-and-you’ll-miss-it cameo from tennis legend Serena Williams. Lamar’s ...

Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse. The post Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena appeared first on Front Office Sports.

Serena Williams will return to the US Open in Virgil Abloh x Nike. Serena Williams’ fashion sense on the tennis court goes unrivalled. From her Black Panther-style ‘catsuit’ at the French ...

Serena Williams got absolutely giddy trying on the newest Nike innovation, the HyperAdapt 1.0. The shoe is auto-lacing, and makes a motorized sound as it tightens the laces for you. "Oh my god ...

Yes, celebrity endorsements are designed to sell products. But Serena Williams’ Nike ad is also a powerful rebuke to the racism and sexism she’s faced over the years. Hysterical. Dramatic.

The Super Bowl is the most watched American sports event of the year, so naturally Williams – no stranger to performing on ...

As expected, Serena Williams withdrew from the Nike Clash of Champions exhibition scheduled for March 8 in Eugene, Oregon. Williams hasn’t played since injuring her foot in July. Victoria ...