Serena Williams got absolutely giddy trying on the newest Nike innovation, the HyperAdapt 1.0. The shoe is auto-lacing, and makes a motorized sound as it tightens the laces for you. "Oh my god ...

Serena Williams will return to the US Open in Virgil Abloh x Nike. Serena Williams’ fashion sense on the tennis court goes unrivalled. From her Black Panther-style ‘catsuit’ at the French ...

Interestingly, Serena Williams’ gear has always been designed with precision and expertise. While the legend finds a deeply rooted connection with the world-renowned brand Nike, her footwear ...

As expected, Serena Williams withdrew from the Nike Clash of Champions exhibition scheduled for March 8 in Eugene, Oregon. Williams hasn’t played since injuring her foot in July. Victoria ...

The latest Serena Williams Design Crew capsule collection with Nike takes style notes from baseball, Los Angeles architecture ...

Yes, celebrity endorsements are designed to sell products. But Serena Williams’ Nike ad is also a powerful rebuke to the racism and sexism she’s faced over the years. Hysterical. Dramatic.