The city of Santa Cruz is excited to bring forward an updated vision for the future of our downtown. We are seeking to expand the boundaries of Downtown Santa Cruz to include the South of Laurel ...

“We wanted to acknowledge and celebrate today the completion of the downtown revitalization and beautification project,” said Santa Cruz Parks and Recreation Director Tony Elliot at the ...

It’s Saturday afternoon and downtown Santa Cruz is wildly alive. Crosswalks and sidewalks are teeming with folks carrying bags filled with retail goodies. A line spills out of the ice cream shop.

NEIGHBORING BUSINESSES, REACTING TO THE NEWS. IT'S ALWAYS HARD TO SEE A LONG STANDING BUSINESS LEAVE DOWNTOWN SANTA CRUZ, BUT WE ARE FEELING THE LOVE FROM OUR CUSTOMERS EVERY SINGLE DAY.