A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports ...

DirecTV and Roku lean further in to sports to attract viewers. The post Sports Rebundling Continues as DirecTV, Roku Bet on Live Rights appeared first on Front Office Sports.

BIRMINGHAM, Ala.—Roku has further expanded its sports content with a new media rights deal with Bassmaster that will make Roku the streaming hub for Bassmaster professional bass fishing tournaments.

Its user base soared, along with streaming subscription signups and digital advertising on the platform. Platform revenue, ...

the Bassmaster tournaments will stream live on The Roku Channel's Roku Sports Channel. Professional fishing fans can also enjoy replays of the live stream alongside additional on-demand content ...

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