With the rise of OTT platforms, Indian audiences are now exposed to global content, making it challenging for Indian ...

India’s OTT landscape is undergoing a turbulence with the rise of new content formats, big-player consolidations, and ...

Anu Ranjan, President of The Indian Television Academy, said that television will remain relevant despite the rise of OTT ...

The rise of OTT platforms has paved the way for dynamic, women-led narratives that go beyond stereotypes, offering fresh and ...

After the success of 'Sacred Games' and 'Mirzapur,' OTT platforms have been on a rise since the pandemic. Do you have a story ...

The rise of OTT has only amplified this demand, as viewers now seek fresh, localised narratives that blend mythology with modern storytelling. Kaushik Das, founder and CEO of AAONXT, a platform ...

In recent years, Bollywood has seen a surge in the practice of block bookings, where filmmakers buy bulk tickets for their own films to inflate box office numbers. While this tactic has been in ...

The rise of block bookings in Bollywood is a direct consequence of changing industry dynamics, where OTT and satellite revenue play a crucial role in a film’s financial success. With digital ...

Veteran actress Jyotika shares her perspective on the evolution of Indian cinema, particularly Tamil cinema, with the rise of OTT platforms. She highlights the disparity in female representation ...