Duolingo’s creative lead on how dead owl stunt became its biggest marketing win yet
We caught up with James Kuczynski during SXSW to find out why, when it came to a certain owl, the brand killed it in every ...
Duolingo killed its cartoon owl mascot for another 'unhinged' marketing stunt — except in one country
In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one.